If you're running a yoga business (or planning to) then your yoga website is one of your most important business assets.
It's the place where most people first make contact with your business, and if they like what they see then they'll delve deeper.
But if they don't - watch out!
You'll lose them with the click of a mouse!
Here are 5 essential things that every yoga website must have in order to turn visitors into paying customers
1. Yoga Website Design and Branding
The design and branding (logo, colors, images, etc.) of your site should reflect your business and your target market.
If you're targeting a young market, make it hip and cool - full of color or maybe the opposite: minimalist.
If you're targeting professionals, make it sleek and clean, with muted colors and super professional photography.
If you're targeting a female market, then soft colors and gentle lines might work better.
But whatever you do, make sure that your website appeals to the same people who you want to come to your yoga classes.
And whoever your target market is - make your site is clean, modern, and easy to navigate.
2. Yoga Booking System
Your booking system should be easy to find (preferably in the main menu under the words BOOK NOW), it should be easy to use, and even more than that, it should be ENJOYABLE to use.
Paying for something is always a slightly stressful moment, so if you can make it as easy and smooth as possible for your students - then guess what?
You're going to get more bookings!
If they have to select out of 10 different types of classes (without really knowing what the difference is) and then be confronted with a schedule that probably only makes sense to the person who designed it, and then have to fill out 25 fields of information before even getting to the part where they share their credit card details with you, then guess what?
You're going to lose people!
And the message you're sending them is this: if it's this hard just to make a booking with this company, how hard is it going to be to take a class with them?
So - make your booking system as simple as possible.
Only force them to make one decision at a time - and give them enough information to make that decision.
If the first decision is what type of class they should take - have a page with short descriptions of each class type on it, with easy links to a booking calendar for each class type.
Alternatively, if day of the week is the most important factor for your clients, then show them a calendar straight up.
If location is the first decision, make them choose that first (either via the menu or on a page with some information about each location) and THEN show them the calendar.
And when it comes to filling out their personal and payment details, make it as quick and easy as possible.
Use a social login button if you can, and a service like Paypal which allows them to pay with just their email address.
By doing this, they can sign up and pay with just 2-3 clicks, making the whole process faster and less painful, meaning more people will complete it.
You probably know yourself - how many shopping carts have you abandoned before checkout simply because you couldn't be bothered filling in so many details?
Don't lose customers with a badly designed booking system.
3. Social Media Integration
It's essential in this day and age to make sure that people can do two things on your website:
- Share you content with their social networks. Make sure that all your blog posts and other important pages have buttons on them that allow people to easily share them with their followers.
- Social follow buttons. If people want to like you on Facebook or follow you on Twitter or Instagram, make sure you give them an easy way to do so! A follow button displayed somewhere on each page of your site should allow them quick and easy access to your social network pages.
That's all there really is to say about this one!
4. A Signup Form for your Yoga Mailing List
The above data is something I reference quite often, and for a good reason! Email marketing makes a HUGE difference to any business, and it's something that is almost FREE to implement!
Most visitors to your website WILL NOT purchase on their first visit, so it's essential to find a way to make them come back again.
Getting them to follow you on social media is one way to do this, but an even more effective way is to capture their email address and start sending them an automated email campaign that has been specifically designed to convince them to become customers.
And then even once they are customers, email marketing will help you to sell them even more services.
The best way to build an email list is by having a "lead magnet" - a free product (such as a short video series or ebook or even a trial class) that you offer them in return for their email address.
They subscribe to your mailing list, receive their free gift (which already makes them like you!) and then you start sending them automated emails that bring them back to your site and get them to sign up.
Without this system in place, you're almost leaving it up to luck that they'll actually return and buy something from you.
Even if you don't have a lead magnet, make sure that at the very least you have a form that allows them to subscribe to your mailing list (maybe with the promise of future discounts).
Learn more about building your mailing list with our free course.
5. A Contact Form and Location Details
Your contact and location details should be easy to find and preferably include an embedded map so people can easily see where you are if they don't know the area well.
Make sure you also include a phone number and a form that they can fill in to contact you quickly (for example if they're on their mobile and don't have their email account open).
Okay, I'd originally only thought of 5 essential things, but here are a few more things that while not "essential" are pretty damn useful if you're trying to run a modern business website:
6. Testimonials and Reviews
Testimonials or reviews from happy students are probably one of the best ways to convince new students to get on board your yoga bandwagon!
If you've got great reviews on the web (Facebook, Google, Yelp, etc.) then make sure you either link to them or display them on your site (a screenshot works well).
Try asking your existing students for video reviews as well - as these also work really well.
Having a few testimonials placed in strategic positions on your site can tip people over into becoming customers as they build trust at that crucial decision making moment.
7. Tracking and Analytics Code - Facebook and Google
This is getting slightly technical, but if you're going to spend any money on paid advertising (and if you want lots of students you'll have to) then you'll need to install either the Facebook tracking pixel or Google conversion tracking code in order to judge the effectiveness of that advertising (and improve it).
The Facebook pixel and the Google analytics code is also great for re-marketing (showing ads to people who have already visited your website).
You've probably experienced it before- you visit a website and next thing you know you're seeing ads for that company in your Facebook feed and on other websites that you visit.
This type of advertising (retargeting or remarketing) is very useful - as you already know those people are interested in your classes (or they wouldn't have visited your website in the first place).
It serves a similar purpose to email marketing - a reminder to come back to your site and sign up!
It's one of the most effective and cheapest forms of advertising available, and highly recommended.
Check our free Facebook Marketing Course to learn more.
If your website doesn't have all (or at least most) of these elements, then you're missing out on a lot of new students who otherwise would have signed up with you.
If you're looking for a website platform that DOES have all of these elements built in to your site automatically, then give Bookible a try! It's the perfect website, booking, and marketing platform for the modern yoga business.
Read more about how it can help your yoga studio.
Do you want more customers?
Sign up for our FREE Online Marketing Courses!
What we'll teach you:
How to create a Google Adwords campaign to get your business listed at the top of Google and bring new customers to your website IMMEDIATELY
How to get people to join your mailing list so you don't let any potential customers slip away - and how to use it to convince them to purchase
How to create Facebook ads that will re-target people after they've visited your website and bring them back to become customers
How to build authority and loyalty through blog posting and how to promote your blog posts to get natural positions in search engines and bring in a large number of new customers
These courses will turn you into a marketing guru!