What is conversion rate optimization and why is it so important?

If you’re running a business then you’ve probably heard the terms “conversion rate” or “conversion rate optimization”. What do these terms mean exactly, and why are they so important to your business? And more importantly – how can we increase our conversion rates? Conversion rate is simply the number of visitors to your website that … Read more

5 Highly Effective Yoga Marketing Ideas For Your Yoga Marketing Plan

The yoga market continues to be one of the fastest-growing industries in the world. While experienced yogis will tell you that yoga “isn’t about competition” – there’s no denying that business-wise, things are definitely getting a little crowded. New yoga studios keep popping up almost everywhere, and you may be wondering how you can bring … Read more

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